Case Study: Monica Froese achieves $400,000 in sales and 65%+ opt-in conversion rates with Leadpages

How Monica Froese Turned Her Desire for Better Maternity Leave Policies into a Thriving Business

Monica Froese is a digital product coach who turned a blog about U.S. maternity leave into two businesses—RedefiningMom.com and Empowered Business—after a high-profile invite to the White House inspired her to help other moms build income. Though she had a marketing background and a loyal audience, Monica struggled with WordPress (slow load times, frequent breakage), lacked design/coding skills, and needed an easy way to collect emails and produce landing pages quickly to monetize her content.

She switched to Leadpages for template-driven, drag-and-drop pages with faster load speeds and seamless email integrations, plus a duplication feature that slashed production time. The result: her Family Budget Spreadsheet landing page has generated over $400,000 (the product sells for $17), her opt-in pages average more than 65% conversion (one at 83%), and she now uses Leadpages to build high-converting pages, websites, and promotional alerts as she expands her product catalog.

Monica Froese

Monica Froese

Digital Product Coach