Case Study: ManpowerGroup generates over 38,000 leads with Leadpages

How ManpowerGroup Has Used Leadpages to Generate Over 38,000 Leads

ManpowerGroup, a global workforce solutions and recruitment process outsourcing company, needed a better way to generate candidate leads for its clients than sending traffic directly to ATS job pages. The team wanted to improve branding, mobile experience, analytics, and conversions, and turned to Leadpages to create a more effective recruitment marketing flow.

Using Leadpages’ drag-and-drop builder, mobile-friendly templates, and analytics, ManpowerGroup built branded landing pages and mini-sites that captured only essential candidate details before routing leads to recruiters in real time. The new approach delivered conversion rates as high as 93%, averaged over 500 leads per month, and helped ManpowerGroup generate more than 38,000 leads total.

ManpowerGroup

Dana Meyer

Director of Recruitment Marketing