Case Study: Kelly Roach Coaching scales to a 55-person, multi-million-dollar business and 100K+ leads with Leadpages

How Kelly Roach Turned a One-Woman Show into a 55-Person Team (and a Multi-Million Dollar Business)

Kelly Roach’s Unstoppable Entrepreneur is a coaching organization that helps five- and six-figure business owners scale to seven- and eight-figure companies; what started as a one-woman operation evolved into a 55-person team that runs programs and the annual Game Changer conference. As the business and audience grew, the team struggled to publish high-converting landing pages quickly, iterate on underperforming pages, and connect disparate marketing tools—creating bottlenecks and relying on technical specialists to get pages live.

Using Leadpages’ pre-tested templates, drag-and-drop builder, integrations and sub-accounts, the team sped up page creation, enabled non-technical staff to collaborate, and easily A/Bed and updated pages. Since 2013 they’ve built 400+ landing pages, captured 100,000+ leads, achieved conversion rates commonly between 22–75%, and generated over $100K in ticket revenue for the Game Changer event, supporting continued company growth.

Kelly Roach Coaching

Kelly Roach

Owner and CEO