Case Study: Dan Henry achieves $900K in real estate sales from $441 in Facebook ads with Leadpages

How Dan Henry Turned $441 in Facebook Ads into $900,000 in Real Estate Sales

Leadpages’ case study follows marketer Dan Henry as he helped a real estate developer sell out a new luxury micro-condo project. Faced with the inefficient, cookie‑cutter open‑house approach and the need to reach two distinct audiences (millennial apartment-dwellers and well‑paid downtown professionals) on a tight budget, the challenge was to turn cold Facebook traffic into qualified prospects and buyers.

Dan flipped the script with nightclub‑style VIP events promoted via highly targeted Facebook ads and simple, high‑converting Leadpages landing pages. By positioning the opt‑in as a VIP ticket, using audience‑specific creative, and automating lead notifications and social sharing, he spent just $441 on ads and generated $900,000 in condo sales while improving conversion and follow‑up processes.

Dan Henry

Dan Henry

Marketer and Entrepreneur