Case Study: Four51 Doubles Monthly Leads with Leadpages

How B2B E-Commerce Company Four51 Doubled Their Leads Per Month

Four51 is a Minneapolis‑based B2B e‑commerce company that helps complex enterprises streamline ordering through its OrderCloud platform. With a three‑person marketing team and limited technical resources, they struggled to build mobile‑responsive landing pages, keep prospects on page to capture leads, and integrate forms with Salesforce/Pardot while scaling their subscriber and lead‑generation efforts.

They adopted LeadPages’ code‑free lead‑gen platform—using templated, drag‑and‑drop landing pages, LeadBoxes pop‑ups, and seamless integration with Salesforce, WordPress, and Google Analytics—to create pages in minutes instead of days. The result: faster campaign execution, more newsletter signups, and a roughly 100% increase in leads per month while significantly improving overall lead‑generation efficiency.

Four51

Kayla Bryant

Marketing Director