Case Study: Gouchev Law (business law firm) achieves a 42% opt-in rate with Leadpages

How a Business Lawyer Used LeadPages® + Her Ebook to Achieve a Remarkable 42% Opt-in Rate

Jana Gouchev, owner of Gouchev Law in New York City, is a business lawyer who helps entrepreneurs and small businesses. She was using an ebook, "The Top 10 Legal Mistakes Business Owners Should Avoid," as a lead magnet but struggled to convert site visitors into subscribers and clients.

Jana moved her funnel to LeadPages, using templates, a timed LeadBox, a landing page that feeds MailChimp, and a thank-you page linked to YouCanBookMe for free 15‑minute consultations, plus a small Facebook ads campaign. The change lifted her opt-in rate from 12% to 42% (a 250% increase), generating more consultations and a stronger pipeline for client nurture and growth.

Gouchev Law

Jana Gouchev

Owner