Case Study: GE Digital achieves faster, higher-converting content marketing campaigns with Leadpages

GE Digital Uses Leadpages to Power Up Effective Content Marketing Campaigns

GE Digital, GE’s industrial internet division, needed to scale content marketing quickly despite a small, scrappy team and limited development resources. Although they used Marketo for email and lead data, building and optimizing landing pages there was slow and difficult, so the team sought a faster way to launch high-converting campaigns and measure ROI.

By adopting Leadpages, GE Digital used optimized templates, A/B/C split testing, thank-you pages, and Leadbox forms that integrate with Marketo and GE.com to launch pages rapidly and free up design/dev time. The team saw measurable gains—conversion lifts of roughly 10 percentage points on optimized pages and opt-in rates of 25–40% on a top white paper—while scaling content production and making testing part of their standard workflow.

GE Digital

Dan Camacho

GE Digital