Case Study: Jenny Eden Coaching achieves 10x higher conversions (4% → 40%) with Leadpages' Facebook Ad Builder

From 4% to 40% conversion The Best Facebook™ Ad She’s Ever Run

Jenny Eden Coaching, led by eating psychology coach Jenny Eden Berk, had built a steady business but was struggling to drive traffic and conversions with Facebook ads. After a dozen campaigns that cost up to $4 per click and converted only 4–5%, Jenny found Facebook Ads Manager confusing and inefficient for her small-budget promotions.

Using Leadpages’ Facebook Ad Builder, she launched a targeted campaign that pre-populated ad creative from her landing page, used a CSV-based custom audience plus a lookalike, and automatically handled tracking and simplified analytics. The result: conversion rates jumped to over 40% (a 10x increase), costs and time spent dropped significantly, and Jenny now plans to scale the campaign into an evergreen funnel.

Jenny Eden Coaching

Jenny Eden Berk

Chief Executive Officer/Founder