Case Study: ZenMaid increases leads and scales its maid-service software startup with LeadPages

Entrepreneur Uses LeadPages® to Grow Software Startup ZenMaid from Abroad

ZenMaid is a software startup founded by former cleaning-company owner Amar Ghose to solve tedious scheduling and operations for maid services. Although the product included automation, booking, payroll and customer-reminder features, Amar—non-technical and short on his CTO’s time—struggled to convert blog readers into trial users and needed a scalable way to generate leads.

Amar adopted LeadPages to build 60 targeted landing pages and deliver lead magnets across channels (blog posts, ads, LinkedIn, review sites, etc.), using simple templates like a 404 capture page and a Webinar 3.0 page. The result: many pages converted at 25–36%, the webinar page converted about 50% for registrations, and the campaign produced reliable leads, industry visibility, speaking opportunities and the freedom for Amar to run and grow ZenMaid remotely.

ZenMaid

Amar Ghose

CEO