Case Study: LMS.org achieves twice-as-fast high-value lead capture with Leadpages

E-Learning Company Reels in High-Value Leads Twice as Fast with LeadBoxes® and A/B Testing

LMS.org, founded by Brad Cook to help organizations choose learning management systems, faced a high-cost traffic environment and struggled to capture leads: a standard contact form converted just 1% of visitors while pay-per-click clicks cost $15–$25. With high-value leads worth hundreds or thousands of dollars, Brad needed a more cost-effective, reliable way to convert site visitors.

Brad adopted LeadPages (Advanced), deployed LeadBoxes across the site, and integrated them with MailChimp plus instant lead notifications for rapid follow-up. By A/B testing headlines and placements, opt-in rates jumped from about 1% to an initial 25% (up to five leads per day), and a headline test increased a LeadBox’s conversion to 67%, creating a new revenue stream and actionable customer insights.

LMS.org

Brad Cook