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Case Study: Shannon Lavenia achieves a 70% reduction in cost per lead with LeadPages
A Leadpages Case Study
Business Coach Cuts Her Cost Per Lead 70% with LeadPages® and Facebook Retargeting
Business coach Shannon Lavenia, who helps businesses build online followings, faced a data and efficiency problem: her OptimizePress/WordPress landing pages and Google Analytics didn’t give clear, actionable conversion insights, making it hard to reduce her Facebook cost per lead (CPL), which averaged about $3.
She migrated to LeadPages®, used its A/B testing, analytics, LeadBoxes® and webinar templates, and implemented Facebook retargeting with a pixel and Custom Audiences while excluding email non-openers. The result: consistent 30–40% conversion rates across assets, 1,384 e-book leads from $1,255 in Facebook spend, email opens rising from 22% to 48%, and CPL falling to $0.90–$1.20 (about a 70% reduction).
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Shannon Lavenia
Shannon Lavenia
Shannon Lavenia