Case Study: Universal Robots boosts engagement and conversions with Leadoo AI bots

Universal Robots boosts engagement 92% with Leadoo

Universal Robots, a global manufacturer of collaborative robots, faced the challenge of guiding potential customers through their complex, high-value purchasing journey. They needed a conversational marketing platform to both assist users and qualify leads for their sales team. They chose to implement Leadoo's AI-powered bots to address this.

Leadoo's solution involved implementing the 'ArthUR' bot across high-traffic and product pages, providing instant assistance and qualification. The results were significant, including an 84% year-on-year increase in engagement rate and 84 high-value robots sold directly through the bot. Leadoo's platform also achieved a 17% discussion-to-conversion rate and was successfully rolled out across 11+ languages, becoming a key global sales tool for Universal Robots.

Universal Robots