Case Study: MEOM turns webinar sign-ups into hot leads with Leadoo

Turning webinar sign-ups into hot leads in seconds with MEOM

MEOM, a Finnish marketing and web design company, faced the challenge of accelerating its sales process. The team wanted to leverage thought leadership webinars to generate prospects but needed a way to instantly turn sign-ups into qualified sales leads instead of waiting for a lengthy warm-up period. They partnered with Leadoo to find a solution.

Leadoo implemented an InpageBot conversational interface on the webinar sign-up page. This bot not only collected registrations but also immediately offered visitors a free consultation, converting interested attendees into sales meetings. This solution from Leadoo generated 23 consultation meetings from 180 sign-ups, a 13% conversion rate, dramatically booking the sales calendar with new business opportunities.

MEOM

Kimmo Louhelainen

Head of Web Services