Case Study: MatrixWorks achieves 90% AI-assisted website lead engagement with Leadoo

MatrixWorks drives 90% of website leads with Leadoo AI

MatrixWorks, a UK-based B2B technology company and distributor of multi-display video hardware, faced a challenge in generating viable leads directly through its website, which had previously functioned more as an informational bulletin board. The need for improved remote customer engagement, especially during the pandemic, led them to seek a solution from the vendor, Leadoo, and its conversion platform.

Leadoo implemented its AI-driven tools, including an AI assistant named "Matt," which was trained on the company's technical knowledge base to answer specific customer questions in real-time. The solution enabled conversational marketing and provided company identification for targeted outreach. As a result, Leadoo's AI became a touchpoint in 90% of all website leads, helped increase inbound leads by approximately 10x, and secured a deal with an international prospect by offering 24/7 support in over 40 languages.

MatrixWorks