Case Study: Universal Robots boosts leads and user engagement with Leadoo

How Universal Robots power commercial success and user engagement with Leadoo bots – universally

Universal Robots, a global manufacturer of collaborative robots (cobots), faced the challenge of generating qualified leads for its high-value, considered purchases. They needed a way to guide potential customers through complex buying journeys and effectively qualify them for their sales team. They implemented the conversational marketing platform from Leadoo to address this.

Leadoo’s solution was the implementation of the "ArthUR" chatbot, including in-page bots on key product pages. This strategy delivered a 17% discussion-to-lead conversion rate, with the bots being the last touchpoint before 84 cobot sales. User engagement with the bots increased 92% year-on-year, cementing Leadoo's tool as a critical part of Universal Robots' global lead acquisition and customer experience strategy.

Universal Robots

Sabine Vidrike

Global Lead Management Strategist