Case Study: ICE InsureTech triples website leads with Leadoo

How Leadoo helped 3x ICE InsureTech’s quarterly website leads within a year

ICE InsureTech, a provider of cloud-native insurance software, faced the challenge of generating qualified leads from its website despite long sales cycles. They previously used Lead Forensics but struggled to gain insights into visitor journeys and increase conversions. Partnering with Leadoo, they sought to implement a more effective lead generation and tracking solution.

Leadoo implemented its in-page bots and analytics tools across key pages like the homepage and contact us page. This provided new conversion points that seamlessly integrated with existing content. As a result of Leadoo's solution, ICE InsureTech tripled its quarterly website leads within a year. The overall site conversion rate increased by 135%, with the visual bots achieving an 18% discussion-to-lead rate, all while overall website traffic remained stable.

ICE InsureTech

Lydia Balment

Digital Marketer