Case Study: Ark Curriculum Plus increases inbound leads by 33% with Leadoo

Engage Visitors To Increase the Amount of Inbound Leads by +33%

Ark Curriculum Plus, a non-profit dedicated to transforming education in the UK, needed a better way to engage website visitors who were struggling to understand their diverse program offerings. They sought a two-way communication tool to guide users and capture more quality inbound leads from their existing traffic. To address this, they turned to the vendor Leadoo and its conversational marketing tools.

Leadoo implemented customized bots to provide 24/7 conversations, helping visitors navigate the site and understand the different service models. This solution from Leadoo successfully increased the amount of inbound leads by 33%, reaching a steady level of approximately 10 high-quality leads per week. Furthermore, following a website merger, the optimization efforts led to a 47% increase in the conversion rate.

Ark Curriculum Plus

Jade Sewell

Head of Partnerships