Case Study: MatrixWorks boosts website leads with Leadoo AI

Chatbots simplify product choice and improve website interactions

MatrixWorks, a European distributor of multi-display video hardware, faced a challenge generating viable leads directly through its highly technical website, which previously functioned more like a bulletin board. With the pandemic underscoring the need for remote lead generation, they turned to the Leadoo Conversion Platform to transform their approach.

Leadoo implemented its AI-powered virtual assistant, named Matt, which was trained on the company's technical knowledge base to answer complex questions in real-time. This solution became a touchpoint in 90% of the website leads, helping MatrixWorks close deals internationally. The overall implementation of Leadoo, including its company identification features, led to a 10x increase in inbound website leads and enabled highly targeted account-based marketing.

MatrixWorks

Virginia Cheng

Founder