Case Study: Applus+ Laboratories achieves higher-quality lead generation with Leadoo AI-powered conversational marketing

Applus+ Laboratories boosts qualified leads by 10% with Leadoo

Applus+ Laboratories, a global provider of testing and certification services, faced challenges in converting website visitors into high-quality leads. Their traditional website structure and static contact forms were inefficient at guiding users to the right solutions. To address this, they partnered with Leadoo to implement an AI-powered conversational marketing platform.

Leadoo's solution involved deploying a generative AI chatbot across their multilingual website. This tool acted as a round-the-clock assistant, engaging visitors, answering questions, and guiding them toward conversions. The implementation led to a 10% increase in monthly qualified leads and a 90% increase in engagement rate. Leadoo's platform also improved lead quality by providing sales teams with valuable context from conversations.

Applus+ Laboratories