Case Study: IROResearch achieves 600% ROI with Leadoo

600% ROI with Improved Inbound Lead Generation Approach

The customer, IROResearch, a market research firm, had a website that functioned primarily as an online brochure and was ineffective at capturing inbound leads. Despite having a steady stream of relevant business visitors, the site lacked the tools to convert them. This challenge led them to partner with the vendor, Leadoo, to implement a new conversational approach using their platform.

Leadoo implemented proactive chatbots on the IROResearch website to directly address visitor needs and facilitate the lead generation process. This solution delivered exceptional results, yielding a 600% return on investment in the first year for IROResearch. Beyond the direct revenue, Leadoo helped establish valuable new, long-term client relationships.

IROResearch

Vesa Väisänen

Managing Director