Case Study: Workato boosts outbound prospecting and books more meetings with LeadIQ

Workato boosts reply rates to 30%–40% with LeadIQ

Workato, an automation and integration platform, faced the challenge of needing more actionable contact data and a way to enable its sales development reps (SDRs) to personalize outreach at scale. To address this, they turned to the vendor LeadIQ for its prospecting and data enrichment capabilities.

The solution involved integrating LeadIQ with Workato's own automation tools to create workflows that trigger personalized outreach based on job change signals. This automation helped Workato book more meetings, with open rates increasing to 60-70% and reply rates reaching 30-40%. Using LeadIQ allowed SDRs to reclaim significant time, enabling them to focus on high-impact activities and dramatically increase their prospecting scale.

Workato