Case Study: Smartly.io achieves 70% outbound pipeline generation with LeadIQ

Smartly.io Increases Outbound Pipeline Generation from 5% to 70% in Two Years Using LeadIQ

Smartly.io, a social media marketing platform serving brands like eBay and Uber, wanted to move its sales development team from a reactive inbound model to a proactive outbound motion. Before the change, outbound pipeline accounted for only 5% of pipeline generation, and the team lacked a consistent global prospecting process, while its internal contact-data system was slow and often inaccurate. LeadIQ was brought in to support global prospecting and improve contact data quality.

Smartly.io implemented LeadIQ as its global prospecting platform, integrating it with Salesforce, Outreach, and LinkedIn Sales Navigator to streamline data capture and improve workflow efficiency. With LeadIQ, SDRs could quickly find accurate contact data and sync it to Salesforce in one click, freeing more time for personalized outreach. As a result, Smartly.io increased outbound pipeline generation from 5% to 70% in two years and boosted average deal MRR by 40%.

Smartly.io

Stanton Quan

Global Head of Sales Development