Case Study: Mavenlink achieves higher connect rates and prospecting productivity with LeadIQ

Mavenlink Sees Higher Connect Rates and Better Prospecting Productivity

Mavenlink, a global software platform for professional and marketing services organizations, needed a sales prospecting solution that could fit its existing workflow while delivering highly accurate contact-level data, especially direct dials, for accounts targeted globally. Its BDR team was wasting time on bad data, spending far too long researching contacts and sometimes dialing for hours without a connect.

LeadIQ provided a prospecting platform with accurate, up-to-date direct dial phone numbers and real-time search capabilities through LinkedIn Sales Navigator. With LeadIQ, Mavenlink increased dials by 25%, improved positive reply rates from 5.3% to 6.3%, and significantly boosted rep efficiency by reducing time spent on research and improving connect rates.

Mavenlink