Case Study: LeanData boosts pipeline efficiency with LeadIQ

LeanData Increases leading pipeline indicators across the board with LeadIQ

LeanData, a revenue orchestration platform known for lead-to-account matching and routing, needed a better way to support its 15 AEs and 15 SDRs when a change in B2B contact data providers led to bugs, poor integrations, and missing contact data. The result was inefficient prospecting, frustrated sellers, and about an hour lost per SDR each day.

LeadIQ provided a prospecting platform that let LeanData reps find, capture, and sync contact data directly into Salesforce and Outreach with a single click, while also improving ease of use and data completeness. With LeadIQ, LeanData saved 15 hours per week, increased the number of prospects actively worked by 1.2%, sent 3% more emails, and improved qualified first calls month over month in 2023.

LeanData

Rob Simmons

VP of Commercial Sales