Case Study: Rockset improves inbound lead routing and speed to lead with LeadIQ

LeadIQ helps Rockset correctly route 54% more of their inbound leads for faster speed to lead

Rockset, a SaaS company using product-led growth to drive inbound trials, needed a better way to identify and route leads that signed up with personal email addresses. Because many inbound leads lacked complete company information, the sales team struggled with slow follow-up and incomplete Salesforce records.

Using LeadIQ’s Salesforce enrichment app, Rockset was able to match personal emails to accounts and automatically enrich leads with firmographic data. LeadIQ helped Rockset route 54% more inbound leads within minutes, achieve a 90% match rate on personal emails from free trials, and cut speed to lead by 2x while keeping Salesforce cleaner and more accurate.

Rockset

Jake Lewis

Director of Sales Operations