Case Study: Bynder speeds up BDR onboarding and personalized outbound with LeadIQ

LeadIQ Helped Bynder BDRs Speed up the Onboarding Process

Bynder, a digital asset management SaaS company, needed to standardize its outbound prospecting as its global BDR team and tech stack grew. Without a formal process, reps were using tools differently and spending too much time on admin work, which slowed onboarding and made outbound less efficient. LeadIQ was brought in as the anchor of a new, repeatable prospecting workflow.

LeadIQ helped Bynder connect LinkedIn Sales Navigator, Salesforce, and its cadence tools so BDRs could send contact and firmographic data to Salesforce in one click and immediately add prospects to the right sequence. As a result, Bynder reduced outbound admin work, enabled highly personalized outreach at scale, and cut BDR ramp time so new reps could start prospecting and building pipeline in less than two weeks.

Bynder

Morgan Furneaux

Director of Revenue Operations