Case Study: Optimizely Generates $2M in Pipeline with LeadIQ

How LeadIQ Helped Optimizely Generate $2M in Pipeline in One Year

Optimizely, a digital experience platform, relied on SDRs to drive top-of-funnel pipeline, but its team was slowed by inaccurate prospect data and too many manual admin tasks. Using ZoomInfo for North America prospecting, they found it increasingly difficult to get accurate job titles, emails, and mobile numbers, which reduced time spent on actual prospecting.

LeadIQ helped Optimizely streamline prospecting by using LeadIQ Prospector alongside LinkedIn Sales Navigator, with easy syncing into Salesforce and Outreach. The result was a smoother SDR workflow, better data accuracy, and nearly $2M in pipeline generated in one year directly from LeadIQ, with additional indirect impact as well.

Optimizely

Lauren Heying

Senior Director, Global Sales Development