Case Study: a communication-platform-as-a-service company boosts booked meetings by 232% with LeadIQ

How a 4,000+ employee company drove its total booked meetings up by 232%

A Communication-Platform-as-a-Service (CPaaS) company faced the challenge of expanding its outbound sales efforts amidst the COVID-19 pandemic, which made contacting prospects via their office lines difficult. A small, global team was using inconsistent prospecting tools that resulted in duplicate data and unclear territory management. The company needed a unified solution to provide accurate contact information and free up its sales representatives' time for high-value activities.

The company implemented LeadIQ to complement its existing tools. The intuitive platform provided a clear workflow and a crucial integration with ZoomInfo, which increased data coverage from 50% to 83%. As a result, the company saw a 232% increase in booked meetings and a 233% rise in sales qualified leads, leading them to purchase over 400 seats after a successful three-month trial of LeadIQ.