Case Study: Bluespresso stays ahead of the competition with Leadinfo

Using a lead gen tool to stay ahead of the competition

Bluespresso, a distributor of Lavazza coffee in the Benelux region, faced intense competition and needed a better way to generate B2B leads for its sales team. They required a user-friendly tool to identify anonymous website visitors and understand customer behavior, as their existing analytics platform was not specific enough for their B2B needs. They implemented the lead generation tool from vendor Leadinfo.

The Leadinfo solution provided an easy-to-use platform that empowered the sales team with rich data on both cold and warm leads. By using features like Lead Gen Forms and triggers to identify warm leads, Bluespresso was able to optimize its sales and marketing efforts. The vendor Leadinfo helped the company capture more information about new visitors, allowing them to stay a step ahead of the competition.

Bluespresso

Lars Koerts

Online Marketeer