Case Study: Rioned gains unique website visitor insights with Leadinfo

Unique insights that multiple teams benefit from

Rioned, a Netherlands-based manufacturer of drain and sewer cleaning machines, sought to gain more insights into its website visitors to reach more potential customers globally. They implemented a free trial from the vendor Leadinfo to access data about their leads that was unavailable elsewhere.

Leadinfo provided a solution that delivered unique visitor insights, which were utilized by Rioned's sales, marketing, and even HR teams. The sales team used Leadinfo's triggers and notifications to automatically identify leads based on their location and browsing behavior, enabling more informed and timely outreach. As a result, multiple departments gained a better understanding of customer interests and communication preferences, allowing them to make better decisions.

Rioned

Koen Scheepens

Online Marketeer