Case Study: Football Club Feyenoord gains deeper customer journey insights with Leadinfo

Understanding the customer journey—from website visitor to buyer

Football Club Feyenoord, a top-tier football club, wanted to better understand the behavior of its potential business customers and the journey from website visitor to buyer. To gain more insights, become proactive in its sales process, and segment leads before they made contact, the club implemented the Leadinfo service.

Using the no-nonsense Leadinfo tool, Feyenoord could immediately access actionable data to supercharge its marketing. The solution enabled the club to identify that many visitors found them via LinkedIn, allowing them to measure efforts across digital channels and refine their lead generation forms. With Leadinfo, Feyenoord connected the dots in the B2B customer journey, enabling its sales team to be more proactive and optimize its conversion path.

Football Club Feyenoord