Case Study: Quis Machinery improves lead tracking and marketing insights with Leadinfo

The best lead gen software for small businesses

Quis Machinery, a small US-based business that helps manufacturers implement tailored machinery solutions, needed a cost-effective way to identify who was visiting its website, understand browsing behavior, and see where traffic was coming from. Before choosing Leadinfo, the team used Lead Forensics but found the service expensive and the data not useful enough, so they looked for a better solution for tracking visitor identity, behavior, and referral source.

Leadinfo provided the dashboard and integrations Quis Machinery needed to monitor website visitors, identify more leads, and track the performance of channels such as organic search, social media, newsletters, paid ads, and Google Ads. The team also used the Slack integration to share insights quickly across its remote workforce. According to Quis Machinery, Leadinfo delivered more accurate data and more identified leads than Lead Forensics, helping bridge marketing and sales and giving the team more actionable context before making cold calls.

Quis Machinery

Dan Kostin

Marketing Director