Case Study: B&G Hekwerk achieves 75 to 100 new weekly leads with Leadinfo

Simplifying the client acquisition process

B&G Hekwerk, a fencing and integrated security solutions company in the Benelux and continental Europe, wanted a better way to understand its B2B website visitors. Google Analytics did not provide company-level insights, so the team turned to Leadinfo to identify which businesses were visiting the site, what they were interested in, and how they arrived.

Using Leadinfo with Google Tag Manager, B&G Hekwerk set up visitor identification, triggers, email reports, and sales-region labels so marketing and sales could act on the data. The company used Leadinfo to refine LinkedIn audiences and paid campaigns, and integrated it into the sales process to send managers weekly lead summaries. As a result, B&G Hekwerk now generates 75 to 100 new leads per week, improving campaign performance and helping the sales team close more orders.

B&G Hekwerk

Sam van de Wiel

Head of Marketing