Case Study: Insys increases sales pipeline leads by 34% with Leadinfo

Increasing the number of leads in the pipeline by 34%

INSYS icom, a company focused on secure communication and data connection hardware and software for industrial applications, wanted to attract more top-of-funnel visitors and strengthen market awareness. To solve this, the team evaluated lead generation tools and chose Leadinfo because it was intuitive and easy to use without training.

Leadinfo was implemented by both the sales and marketing teams to identify website visitors, track pages of interest, tag and filter leads, and monitor campaign performance. With Leadinfo, INSYS icom gained better visibility into visitor regions and behavior, improved collaboration between teams, and increased its sales pipeline by 34% in eight months.

Insys

Samuel Akesson

International Business Development Manager