Case Study: Renson becomes a more proactive seller with Leadinfo

Becoming proactive sellers rather than reactive

Renson, a company that has been revolutionising living spaces for over a century, wanted to become more dynamic and proactive in its sales process. To avoid missing new opportunities from website visitors who browsed without taking action, they chose Leadinfo as their lead generation partner and used its website visitor recognition and lead data to better understand potential customers.

With Leadinfo, Renson gained access to a large, detailed dataset including company structure, employee counts, and leadership contact details, which helped enrich their CRM with new and existing client data. Leadinfo also supported cross-sell opportunities and led to significantly more callbacks and coffee dates, helping Renson turn its sales team into more proactive sellers.

Renson