Case Study: GBT Opleidingen improves lead targeting and converts 500+ companies with Leadinfo

Are our marketing efforts reaching the right people?

GBT Opleidingen, a training and education provider for blue-collar workers in industrial, technical, and logistics roles, wanted to make sure its marketing efforts were reaching the right decision-makers and HR teams. As website traffic grew, the marketing team needed a clearer way to identify which visitors matched their target audience, so they turned to Leadinfo for insight into their website visitors.

With Leadinfo, GBT Opleidingen built a workflow to analyze visiting companies, track behavior and traffic sources, and send qualified leads into their CRM for immediate follow-up. They also used Leadinfo’s Inbox, integrations, and tagging features to label companies as leads, customers, or not interesting. Over three years, Leadinfo helped them convert more than 500 companies, while giving sales a steady flow of promising leads and marketing better data on campaign performance.

GBT Opleidingen

Niels Dirix

Marketing Manager