Case Study: Vocera Communications achieves 99.2% email deliverability and 10,000+ net new contacts with LeadGnome

Vocera Communications - Customer Case Study

Vocera Communications, a provider of clinical communication and workflow solutions for healthcare, faced declining email deliverability and a growing volume of stale or bad contacts as their marketing database expanded. The team was overwhelmed by auto-responses (Out‑Of‑Office, left‑company notices) and needed an automated way to sort replies, validate addresses, and extract sales intelligence — so they turned to LeadGnome’s automated email-reply mining solution (a Marketo‑certified app).

LeadGnome automatically analyzed campaign replies, removed bad contacts, updated and enriched existing records, and added net‑new contacts while syncing directly with Vocera’s Marketo programs and workflows. In three months LeadGnome helped Vocera reach a 99.2% deliverability rate, identify/remove more than 1,200 bad contacts, enrich over 18,000 leads, add 10,000+ new contacts (CPL < $0.37), and generate a noticeable increase in sales-ready leads.

Vocera Communications

Nancy Lawson Beech

Marketing Automation Specialist and Marketo Certified Expert