Case Study: Weebly expands into B2B and scales outbound lead generation with LeadGenius

Weebly - Customer Case Study

Weebly, a global web development and e‑commerce platform used by over 30 million people in 170 countries, wanted to expand from a largely B2C inbound model into B2B without overburdening its sales team. To launch its Enterprise product, Weebly partnered with LeadGenius to run a targeted outreach email program and to source the contact data needed to reach decision makers in new verticals.

LeadGenius used Weebly’s new market segment insights to identify accurate contact information and run initial email campaigns that validated which audience segments resonated. As a result, Weebly saw increased inbound lead volume as word spread about the Enterprise product and used LeadGenius to find similar prospective customers for additional scalable outreach, extending the reach and efficiency of the sales team.

Weebly

Jackie Siegel

Business Development Manager