Case Study: Signifyd scales its sales team and saves $60K in lead-generation costs with LeadGenius

Scaling a Sales Team from One to a Dozen

Signifyd, a San Jose-based e-commerce fraud prevention company, faced a classic scaling problem: a single salesperson could not keep up with the time-consuming research, contact discovery, and outreach needed to grow outbound sales. To identify accurate decision-makers and expand into new markets without diverting sales reps from selling, Signifyd engaged LeadGenius to deliver highly targeted leads and prospect data.

LeadGenius provided scalable, CRM-integrated lead generation and research that let Signifyd grow its sales team from one to twelve reps, enter previously untapped markets, and convert LeadGenius introductions into closed deals. The engagement saved Signifyd more than $60,000 in lead-generation costs in the first year, delivered measurable revenue opportunities, and offered the flexibility and Salesforce integration needed to scale with the business.

Signifyd

John Livett

Sales Manager