Case Study: Qzzr achieves consistent, high-quality outbound lead generation with LeadGenius

Qzzr - Customer Case Study

Qzzr is a social quiz platform used by marketers and publishers (clients include ESPN, Yahoo!, NBC and Capital One) that has generated over 80,000 quizzes taken more than 40 million times. As inbound demand grew, Qzzr’s sales reps lost the time to run the highly targeted outbound research and email campaigns that kept a steady pipeline; they engaged LeadGenius to take over outbound lead generation and data research to preserve consistent pipeline growth.

LeadGenius implemented a custom outbound program: segmenting prospects by domain authority and Facebook engagement, finding accurate email and LinkedIn contacts, and using human researchers to tag leads as “brand” or “publisher” so Qzzr could send tailored messaging. LeadGenius now manages all outbound lead generation for Qzzr, keeping the pipeline full, improving lead quality (the team calls the leads “incredible”), and continuously refining targeting so Qzzr can turn new customer insights into additional leads and deals.

Qzzr

Jason Clark

Qzzr