Case Study: Paycor boosts direct mail deliverability and pipeline with LeadGenius

Paycor’s direct mail campaigns were inefficient and expensive

Paycor, a payroll and HR software company, was running inefficient and expensive direct mail campaigns using bulk contact data that produced only a 75% deliverability rate. The program was also time-consuming to manage and wasn’t generating the sales pipeline growth the team needed.

LeadGenius helped Paycor by finding and verifying each contact, reviewing 15,000 contacts and updating more than 55,000 data points to confirm job changes and office address locations, even for remote workers. With LeadGenius, Paycor improved direct mail deliverability to 95%, increased sales opportunity generation by 209%, saved over $160K in return shipping/restocking costs, and gained 30% more pipeline coverage with 2x more booked meetings.

Paycor