Case Study: Microsoft boosts pipeline coverage and booked meetings with LeadGenius

Microsoft grows pipeline 30% with LeadGenius

Microsoft, the customer, faced challenges in identifying new decision-makers to reactivate inactive accounts, prioritizing accounts based on competitive spend, and targeting competitors of existing accounts. Their advertising team needed higher quality data to solve these problems and turned to LeadGenius for a solution, utilizing their data services and the LeadGenius Extension for their account executives.

LeadGenius provided Microsoft with bespoke data to enrich high-value target accounts and equip their sales team. The solution resulted in a 30% increase in pipeline coverage, twice as many booked meetings, and a 190x return on investment. New logos were closed in as few as 14 days, and accounts enriched with LeadGenius insights were twice as likely to become customers and spent significantly more.

Microsoft