Case Study: Microsoft achieves faster pipeline growth and better account targeting with LeadGenius

Microsoft - Customer Case Study

Microsoft partnered with LeadGenius to solve a growing need for higher-quality data across its advertising team. The team needed to identify new decision makers to reactivate inactive accounts, prioritize accounts based on spend with competitors, find new customers by targeting competitors’ existing accounts, and give account executives better prospect visibility with the LeadGenius Extension.

LeadGenius delivered bespoke contact and account data that enriched key personas, improved CRM and outreach accuracy, and helped Microsoft accelerate pipeline generation. The impact included a 30% increase in pipeline coverage, 2x more booked meetings, faster deal cycles, 4,521 records delivered, 35% of contacts identified as having left the account, and up to 190x ROI, with some new logos closed in as little as 14 days.

Microsoft