Case Study: Bob boosts pipeline, bookings, and account visibility with LeadGenius

How LeadGenius help Bob prioritise high-value target accounts in EMEA & APJ

Bob partnered with LeadGenius to improve account-based targeting and enrich its CRM and outreach data. The challenge was to identify unique account fit attributes, uncover missing contacts, and improve visibility into buying committees so sales teams could focus on the right accounts.

LeadGenius delivered 4,521 records and integrated the data into Bob’s tech stack, creating a stronger demand creation engine. The result was a 30% increase in pipeline coverage, 2x more booked meetings, faster deal cycles, improved CRM accuracy, and 35% of contacts identified as having left the account, helping expand upsell and cross-sell opportunities.

Bob