Case Study: a leading enterprise payment processing company achieves scalable, higher-quality SDR prospecting with LeadGenius

How LeadGenius Can Help Payment Processing Companies

LeadGenius worked with a leading enterprise payment processing company that was preparing to launch its first SDR team focused on quick-service restaurants. The company had struggled with bulk data providers that returned poor account and contact data, and manually building targeted lists from scratch was taking too much SDR time and creating heavy CRM admin work.

LeadGenius provided custom data curation and delivery tailored to the company’s quick-service restaurant use case, including filtering, validation, bounce testing, and account/contact enrichment. Over the six-month engagement, the company met its goals by lowering internal cost per lead, improving data quality, and freeing reps from clerical work; SDR admin time dropped from 40% of the workday to under 10%, 4,521 records were delivered, and the team gained 30% more time for selling with stronger pipeline coverage and more booked meetings.