Case Study: Weebly increases pipeline coverage and booked meetings with LeadGenius

Helped Transition the Business from B2C to B2B

Weebly, the global website platform, needed a practical way to launch and scale a new B2B outbound motion while its sales team was already busy with inbound and legacy leads. To support expansion into new verticals, Weebly worked with LeadGenius and used its outreach email program plus market segment insights to identify the right decision makers and target accounts.

LeadGenius enriched contact data for each vertical, helping Weebly validate which segments were performing and build better outbound campaigns around similar prospects. The result was 30% increase in pipeline coverage, 2x more booked meetings, faster deal cycles with better buying committee visibility, and improved CRM/outreach accuracy, including 4,521 records delivered and a 35% contact-left-the-account insight rate.

Weebly