Case Study: FinancialForce boosts pipeline and booked meetings with LeadGenius

FinancialForce - Customer Case Study

FinancialForce, the cloud ERP provider for the services economy, needed a compliant way to build a scalable prospecting and data enrichment engine for its marketing, BDR, and AE teams. After evaluating multiple vendors and facing internal security requirements, the company turned to LeadGenius for a data partner that could help improve prospecting automation, throughput, and opportunity generation.

LeadGenius provided a six-month proof of concept and then delivered account maps, enriched contacts with direct dials and mobile numbers, and sourced new contacts in key buying centers. In the first four months, LeadGenius contributed to more than $1.5M in sales-accepted pipeline, helped close one of FinancialForce’s largest new customers with executive direct dials, and generated 18 additional early-stage opportunities, with FinancialForce projecting a 1,100% ROI over a year.

FinancialForce

Erik Taylor

Business Dev Manager