Case Study: eBay boosts pipeline coverage and booked meetings with LeadGenius

eBay - Customer Case Study

eBay worked with LeadGenius to build out a North American inside sales motion and better target the right SMB sellers for its marketplace. The challenge was mapping the eCommerce market at scale, improving lead data accuracy, and quickly identifying prospects most likely to convert so sales reps could spend less time on bad data and more time selling.

LeadGenius helped eBay refine its targeting strategy with higher contact-per-account coverage, multi-touch messaging, and better account insights for the full buying committee. The results included a 30% increase in pipeline coverage, 2x more booked meetings, faster deal cycles, and improved CRM/outreach accuracy, helping eBay close more deals and continue growing its sales organization.

eBay

John Kelly

Head of Sales