Case Study: DoorDash achieves 35,000 net new accounts and 30% higher pipeline coverage with LeadGenius

DoorDash - Customer Case Study

DoorDash worked with LeadGenius to address a CRM full of roughly 250,000 directly sourced company records that were unverified, incomplete, and not trusted by sales and marketing teams. The challenge was to clean up this data and uncover more viable restaurant accounts that fit DoorDash’s ideal customer profile.

LeadGenius cleansed, deduped, and enriched DoorDash’s CRM, removing unusable records and identifying 10% more viable restaurants that had been missed. The project added 35,000 net new target accounts across 850 North American cities, achieved a 73% enrichment rate, and helped improve pipeline coverage, booking rates, and overall sales efficiency.

DoorDash