Case Study: CDK Global improves contact data accuracy and pipeline coverage with LeadGenius

CDK Global - Customer Case Study

CDK Global, a leader in automotive retail technology, was struggling to maintain accurate, up-to-date contact data across sales, marketing, and customer service. After inheriting LeadGenius through an acquisition, the team turned to LeadGenius’s data cleansing and contact sourcing services to improve the quality of their book of business and make their outreach more effective.

LeadGenius delivered a tailored solution that combined contact cleansing, targeted sourcing, account signals, and CRM integration, backed by ongoing support and manual rechecks. The result was over 85% data accuracy, cleaner and more reliable records, stronger campaign performance, and improved ROI, including 30% greater pipeline coverage and 2x more booked meetings.

CDK Global

Amanda Knowlton

Senior Business Analyst